SODA X SANRIO 2023

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As an Art Director, I collaborated on a project between the cosmetic brand Soda and Sanrio. I was responsible for developing the packaging, creating product and lifestyle photos for the products, and also served as the producer for the accompanying videos.

Working on this project, I designed the packaging and conducted product still life photography for fifty-two SKUs. The collection was divided into three characters (Hello Kitty, Kuromi, My Melody), and I made sure to capture the individuality and personality of each character while maintaining the overall stylistic coherence and preserving Soda's brand DNA. This involved a meticulous balance between showcasing the unique traits of each character and ensuring that the essence of the Soda brand shone through consistently in every aspect of the design and visual representation.

Another integral part of the project was a lifestyle photoshoot with models for social media purposes, which we conducted in Tokyo. This photoshoot involved bringing the products to life in a real-world setting, showcasing how they are used and integrated into everyday scenarios. By conducting this photoshoot in Tokyo, we tapped into the vibrant and trend-setting atmosphere of the city, enhancing the visual storytelling and connecting the products with a broader social media audience in an engaging and culturally relevant way.

Video credits

SODA Makeup Creative producer: @_darkchao

Video production: @heytigerfilms
Idea: @sasha_bordenyuk
Director: @anastasia_san
Executive producer: @koltov.oy
DOP: @nd_baranov
Line producer: @_sanyalesi_
Gaffer: @z_means_zohan
Light: @gusein_45, @G1ebi4
1AC: @go.gich
2AC: @justradison
3AC: @evrokazah
Production designer: @sakhar_d
Production designer assistant: @keslis
Stylist: @velvet_na_obed_2.0
Stylist assistant: @xxknsh
Muah: @inspector_makeup, @matveymlnv
Administration: @sofa_tomilovaa

Edit: @sasha_bordenyuk, @anastasia_san
Color: @enrvate
Clean-up / Keying: @sasha_bordenyuk

Starring: @releasepleasee, @llonelysttar @weirdshahi

Locations: @crossstudio

Special thanks: @eyecatcherl

Model photo additional credits

SODA Makeup Creative producer: @_darkchao

Ph: @evteeva.ph

mua: @matveymlnv, @inspectormakeup

Stylist: @velvet_na_obed_2.0

Stylist assistant: @xxknsh

Starring: @releasepleasee, @llonelysttar @weirdshahi

Tokyo lifestyle photo additional credits